Mastig is a company belonging to the Mastpet brand of chewable products for pets. Their products are manufactured with a rigorous quality control process, with natural materials and without preservatives. Their main focus is exportation, and they When we got on board with the project, the company was getting into a new phase in their history and our task was to help increase their sales for the brand Mastig, a line of products created for the national market. Our challange was to formulate a diagnosis and redefine the brand'd identity and their positioning in the marketplace through a revamped identity design, line of product packaging and web design.
The color palette chosen for the packaging - black and gold for dogs and and black and purple to cats, reflects the brand's premium positioning. The color choice is also a way for the product to stand out in a market where very few brands utilize the black as a predominant color.