Mastig is a company belonging to the Mastpet brand of chewable products for pets. Their products are manufactured with a rigorous quality control process, with natural materials and without preservatives. Their main focus is exportation, and they When we got on board with the project, the company was getting into a new phase in their history and our task was to help increase their sales for the brand Mastig, a line of products created for the national market. Our challange was to formulate a diagnosis and redefine the brand'd identity and their positioning in the marketplace through a revamped identity design, line of product packaging and web design.
The first step was to analise the environment in the market and determine who their target audience was as well as their competitors. Through that research we discovered the brand's new position in the market: to offer a premium service to their costumers.