Luiz Marques has been tattooing professionally for over 10 years. With a focus on small, precise, and delicate tattoos, his main target audience are women. Our challange was to stay away from the traditional, deafult aesthetics usually associated with tattoo studios, and create an identity system that would appeal to his target audience and make him stand out in a crowded market.
Based on the jellyfish, the logo was designed to give off a feeling of movement and fluidity inside of a geometric context.
The identity was created with many different mediums and aplications in mind, giving it a timeless quality.