Neo Natus is a pediatric clinic with a focus on prenatal and neonatal patients. Our task was to create an identity that would provide emotional comfort for the patients.
We based the construction of the brand on three main concepts: health, care and playfulness. We represented these concepts through the iconography present in the logo, a heart for health, medical cross for the care, and the castle towers for playfulness. The color palette and rounded, soft shapes shows comfort and shelter.