Alves Pereira is an advocacy office with a focus on corporate law. They've tasked us with creating an identity design that would convey the essential concepts for "law" without using the cliché iconography, diferenciating them from the competition.
A corporate lawyer has as their first objective to act as a preventive role, anticipation eventual risks for organizations and guiding which actions should be taken for each situation.
We discovered three main values for the brand: orientation, justice and protection. The iconography of a lighthouse was used as an inspiration, and we created a visual metaphor for justice and balance without using the standard scale usually associated with law firms.