20 years ago, Rossian began their journey. The lingerie company went through a corporate split at the end of 2016 and our team helped the transition of one of the partners into his new company. And so, Rissiê was born, a company that brings together tradition and innovation. We developed the name, logo, identity design and web design for the project.
Naming, Logo, ID
The name Rissiê is an acronym of the French "rose lisse", meaning "gentle/smooth rose". The name stemmed from the company's motto: "Live light". It's phonetically distinct from the original name, while maintaning a similar structure, tying the new brand to the former's tradition. The identity was based on three concepts: lightness, beauty and union.