Identity Design, Web Design
To express the concepts behind the studio, we've combined the portuguese words for "machine", ("máquina") and "optics" ("ótica"). The first represents the pragmatic side of the brand: the service, structure and technology.
The second relates to the core of the work, referencing vision and photography.
From the name, we took inspiration from the steampunk world for the creation of the logo and identity design.
The steampunk subgenre has as a base a world where technology has evolved to the point where machine and the human body were one. Through the art of photography, man and machine also become one.