New problems, new solutionsPublished on july 15 , 2015 | Categories: design management;
In our projects, we always believe in using obstacles and limitations to reach new solutions.
This is the key principle behind design thinking, a method of working that can be applied to many diferent businesses.
Check out this interview with Opz's founder and project manager Gabriel Macohin about design thinking.
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Design and emotional connection
As a customer, how do you make your choice for a particular brand? You will certainly answer that your choices are based on the quality, the reputation of the company and the trust that the brand conveys. In that sense, your connection to a trusted brand transcends the aesthetic and functional form, it also stirs emotions in you.
Mural created by Opz is showcased in ARQ.BR magazine
Design doesn't exist in a vaccum. There are many instances where graphic design and other disciplines come together to create innovative and creative results. We had the pleasure of cooperating with Saladearquitetura in the project for Elixir Maltado, a craft beer store.
Design Thinking: Improving the process to achieve results
Design thinking provides new avenues for business innovation. It is a strategic approach where the thought focused on the people.