Design Thinking: Improving the process to achieve resultsPublished on may 06 , 2017 | Categories: design management;
Design thinking provides new avenues for business innovation. This methodology seeks to improve the process to achieve quality results. It is a strategic approach where thinking about the people who will use the product / service, facilitates the creation of innovative solutions.
This methodology was addressed in Mercado em Foco magazine, published by the Commercial and Industrial Association of Londrina (ACIL), with the collaboration of one of the founders of Studio Opz, Gabriel Macohin. Check out the article.
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New problems, new solutions
In our projects, we always believe in using obstacles and limitations to reach new solutions.
Design and emotional connection
As a customer, how do you make your choice for a particular brand? You will certainly answer that your choices are based on the quality, the reputation of the company and the trust that the brand conveys. In that sense, your connection to a trusted brand transcends the aesthetic and functional form, it also stirs emotions in you.
Mural created by Opz is showcased in ARQ.BR magazine
Design doesn't exist in a vaccum. There are many instances where graphic design and other disciplines come together to create innovative and creative results. We had the pleasure of cooperating with Saladearquitetura in the project for Elixir Maltado, a craft beer store.